After the influx of couture brands like Alexander Wang and Lanvin have paved the way,Stella McCartney is making big plans for China.
Stella McCartney’s CEO and president, Frederick Lukoff, said, “I think [China] is ready for a brand like us. I’m not sure it would have been ready four or five years ago. I think the Chinese consumer is gaining in sophistication at an unbelievable pace and that a brand like ours can succeed in China.”
Stella McCartney opened its first China location last year in Shanghai. This week, a second store was launched in Beijing. The new 301 square meter store at the recently opened Parkview Green contained “over 2 floors of a large cantilevered box with a façade covered in Stella McCartney’s signature three dimensional rhombus tiles made of recyclable aluminum.”
The store is a reflection of Stella McCartney’s style, which combines sharpness and femininity reflected in the architectural design of simple and natural materials contrasted with sculptural details. The Beijing store will carry the brand’s luxury women’s ready-to-wear, accessories, lingerie and kids collections.
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