Hugo Boss Black Enlists a Sophisticated Alex Lundqvist for its Winter 2012 Campaign

Winter’s Stylish Rapture–German label Hugo Boss Black releases its winter 2012 campaign, shot once again by the lens of Mario Sorrenti. Staged in a modern and almost cold set, the campaign is all about impeccable tailored designs, as displayed by Boss’ regular face, Wilhelmina model Alex Lundqvist, who delivers charming portraits, combining a strong masculine appearance with a great dose of sophisticated elegance.