Britain

 Wealthy Chinese love London because the city symbolizes elegance, class and nobility. For the nouveau riche, traveling to London not only validates wealth — the ability to travel abroad — but also indirectly confers a new status of being part of aristocracy since some consider London the most aristocratic city in the world. China’s new money is eager to get a crash course on the appreciation of the finer things, which many believe the British possess. They are enamored by recognizable brands and stereotypes of British lifestyle such as castle living.

 Shopping is the most popular activity while in London. Burberry and Louis Vuitton top the shopping list. The two brands are among the most recognizable luxury logos in China, making them the best gifts for Chinese clients,  the top reason for Chinese men buying luxuries, according to Boston-based research company Bain & Company.

The growing demand from Chinese clients has even pushed British realty brokers to study feng shui and understand some of the Chinese cultural bias. For example, a room on the fourth floor probably will never find a Chinese buyer since the number 4 is a taboo — sounds like the Chinese word for death – for Chinese, while 6 and 8 are especially favored because they mean prosperous.