British fashion label Alexander McQueen has at last arrived in China not with a whimper but with a bang. While the brand is seemingly late to the party – Dior, Gucci, and Celine, after all, dominate the Chinese fashion market – its grand entrance into the country make up for lost time. The first Alexander McQueen store in China opened to the public on October 29. It occupies two stories and more than 4,305 square feet of the luxurious Sanlitun North complex in Beijing. With stores like Versace and Malson Martin Margiela for neighbors, the luxury label is right at home and offering men’s and women’s wear as well as accessories.
“Firstly, we wanted to make an impact,” said Jonathan Akeroyd, Alexander McQueen’s chief executive. “We waited for the right location in Shanghai and now we’ve also got it here [in Beijing]. It wasn’t a big strategy. It’s a special store in the right place. It’s better to wait than to rush in when choosing a location. We like the environment and the mix of brands here in this development. It’s not the obvious luxury names; it’s an eclectic mix. It was a good launchpad for us.”
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