Menswear has become a hot category, especially in Asia, and luxury brands are now opening men’s shops that offer a multitude of services to attract this coveted market.
Ralph Lauren Men has opened its first flagship in Hong Kong.
Located in the Prince’s Building, the five-story, 10,000 square feet store carries the menswear collection as well as bespoke leather goods, footwear, and watches.
There is a strong emphasis on custom clothing and accessories, which is another growth area. The shop offers made-to-measure suits, dress shirts, trousers, sports coats, formal wear and made to order accessories.
The interior of the store mirrors British gentlemen clubs and exudes wealth and heritage with the generous use of mahogany, leather, limestone, and nickel metal.
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