Unlike ten years ago, China offers a range of options to high end retail brands who want to open a store. Retail landlords are not only targeting international medium to high end brands, but are also giving attention to design, creative and artistic aspects. All of these malls have their own advantages, and brands have to determine which location is the best based on their brand image, including positioning and retail design, as well as their planned expansion strategy. The following are some of the many options that brands have today.
Shinkong Place is currently on the forefront and has changed the retail landscape in Beijing since its opening in 2007. It is a standalone mall with the highest reported single mall revenue in China since 2011. In 2012, its revenue reportedly exceeded 7 billion Yuan (approx. 1.13 billion USD), increasing 12% year-on-year. Despite appearing like a shopping mall, Shingkong Place is operated as a department store. The landlord has put tireless efforts in continuously upgrading the premises, moving designer brands to higher floors in order to create space for a new Dior store. A Louis Vuitton flagship store is scheduled to open there this month.
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