De Beers Diamond Jewelers, the retail joint venture between diamond powerhouse De Beersand LVMH Moet Hennessy Louis Vuitton, launched its first mainland China retail store today.
The 734-square-foot Beijing store is located at Shin Kong Place. De Beers has retail stores in major cities including New York, Paris, London, Hong Kong, and Singapore.
“The success of De Beers in Asia has led to the major step of opening our first store in Mainland China,” said Francois Delage, chief executive of De Beers Diamond Jewelers. “De Beers is achieving strong growth in Asia, and China is an important and exciting market for us.”
Chinese consumers are more than ready for bling.
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