Tuesday, January 21, 2014

Chinese Luxury Consumers

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Luxury companies have made significant investments in China to build brand awareness and win over Chinese luxury consumers. Which luxury brands have won over China’s elite?
The following luxury brands were chosen by China’s rich as the best of the best in its category according to an annual survey by Hurun Report.
CategoryBrand
Jewelry, Watches and Fashion
Best JewelryCartier
Best JadeCui Huang Ge
Best Luxury Writing InstrumentMontblanc
Best Overall WatchPatek Philippe
Best Jewelry WatchCartier
Best Fashion Label For MenGiorgio Armani
Best Fashion Label For WomenChanel
Best Luxury Children’s ClothingBurberry
Best Accessory for MenHermès
Best Accessory for WomenHermès
Car
Best Super Luxury Executive CarRolls-Royce Phantom
Best Super Luxury Car for Self-DriveMaserati GT
Best Luxury Executive CarMercedes-Benz S-Class
Best Luxury SUVAudi Q7
Best Executive CarAudi A6L
Best High Performance Sports CarBMW M3
Best SupercarLamborghini LP700-4 Aventdor
Best RoadsterMercedes-Benz  SLK
Best Luxury Sports CarPorsche 911 Carrera
Yacht
Best Yacht BrandFerretti
Business Jet
Best Business Jet BrandGulfstream
Best Large Size Business JetEmbraer Legacy 650
Best Ultra Long Range Business JetDassault Falcon 7x
Travel
Best Luxury Hotel BrandShangri-La
Best Luxury Hotel in GuangzhouRitz-Carlton Guangzhou
Best Luxury Hotel in BeijingChina World Summit Wing
Best Hotel in SichuanShangri-La Hotel  Chengdu
Best Small Luxury ResortAman Resorts
Best Domestic Business /First ClassAir China
Best Int’l Business /First ClassSingapore Airlines
Best Domestic Luxury DestinationSanya
Best Int’l Luxury DestinationAustralia
Best London Luxury ShoppingHarrods
Best Spa BrandBanyan Tree Spa
 

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