Lacoste Spring/Summer 2014 Campaign

Lacoste Spring/Summer 2014 Campaign Photo–Initially pictured on the edge of a rooftop, model Roch Barbot discovers daring new heights, posing on the top of a street lamp for the latest image to be released from Lacoste’s spring/summer 2014 campaign. Photographed by Jacob Sutton, Roch is pictured in a classic Lacostepolo shirt, paired with a relaxed long blue coat. Shot in New York City and boasting the slogan Life is a Beautiful Sport, the new campaign easily captivates. Talking about the label and new advertising campaign, Lacoste chief executive officer José Luis Duran added, “It’s life, it’s movement, it’s joy, it’s optimism, it’s sport, it’s fair play.” View the first campaign image here.