Viktor & Rolf Opens Paris Store

Viktor & Rolf Parisian Store–Housing their men’s and women’s ready to wear collections, accessories, shoes, eyewear and more, Viktor & Rolf open their first French flagship at 370, rue Saint-Honoré in Paris’ prestigious first arrondissement. Viktor & Rolf share, “We have always considered Paris to be our fashion home and are therefore very proud to open a flagship store, a proper place of our own. With the avant-garde design of neo-classically inspired ghost architecture, executed in all grey felt, a new code of the house is introduced, the point of reference for future expansion.” The two-story store designed by Pierre Beucler and Jean-Christophe Poggioli of Architecture & Associes covers 7,000 square feet and will feature limited and special edition products occasionally.